T O B I A S   H E D S T R O M 

Experience:

Smartplanner

Analytics consultant                                                     2017 –

• PHD media agency as research directo
• Swedish Press and Broadcasting Authority
• Swedish Advertisers Association
• University of Gothenburg
• Institute for advertising- and media statistics
• The Association of Newspaper Publishers

Opoint

Head of analysis                                                            2016 – 2017

The Association of Newspaper Publishers

Chief analyst                                                                     2014-2016

Institute for Advertising- and Media statistics

Acting CEO (Head of analysis, Chief analyst, Analyst)    2005-2014

MindShare (Media agency)

Manager Advanced Technology Group                            2000-2005

Observer (PR Consultant)

Media analyst                                                                   1999-2000

Lowe Brindfors (Advertising agency)

Assistant                                                                           1998-1998

Education: 

Stockholm University

Marketing (MSc in Business Administration)                    1993-1998

  

Stockholm University

Political Sciences (BSc)                                                   1998-1999

London School of Economics

Statistics and Economics (individual courses)                           1997

Royal Institute of Technology

Design and technology  (individual courses)                             1996

Harvard University   

Data Science (individual courses)                                            2018-